Preliminary Evidence for the Neurophysiologic Effects of Online Coupons: Changes in Oxytocin, Stress, and Mood
Author:
Affiliation:
1. Claremont Graduate University
Funder
Coupons.com
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference53 articles.
1. Coupon redemption: A motivational perspective;Babakus;Journal of Consumer Marketing,1988
2. CNS region-specific oxytocin receptor expression: Importance in regulation of anxiety and sex behavior;Bale;Journal of Neuroscience,2001
3. Coupon attractiveness and coupon proneness: A framework for modeling coupon redemption;Bawa;Journal of Marketing Research,1997
4. Coupons and oligopolistic price discrimination;Bester;International Journal of Industrial Organization,1996
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