The mere possession effect of shareable digital coupons: The mediating role of anticipated self‐enhancement-Reference-Cited by-同舟云学术

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The mere possession effect of shareable digital coupons: The mediating role of anticipated self‐enhancement

Published:2022-11-24 Issue:1 Volume:22 Page:122-134
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J of Consumer Behaviour

Author:

Zhang Sha¹^ORCID,De Vries Eline L.E.²,Ding Aihui³

Affiliation:

1. School of Economics & Management University of Chinese Academy of Sciences Beijing China

2. Department of Business Administration University Carlos III of Madrid Madrid Spain

3. School of Marketing and Innovation, Muma College of Business University of South Florida Tampa Florida USA

Funder

National Natural Science Foundation of China

University of Chinese Academy of Sciences

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.2116

Reference61 articles.

1. Preliminary Evidence for the Neurophysiologic Effects of Online Coupons: Changes in Oxytocin, Stress, and Mood

2. Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness

3. Stigma by Association in Coupon Redemption: Looking Cheap because of Others

4. Close relationships as including other in the self.

5. No One Wants to Look Cheap: Trade-Offs Between Social Disincentives and the Economic and Psychological Incentives to Redeem Coupons

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2. Digital coupons and Gen Z: An application of technology acceptance model with coupon proneness as a moderator;Innovative Marketing;2024-04-16

3. Modeling social coupon redemption decisions of consumers in food industry: A machine learning perspective;Technological Forecasting and Social Change;2024-03

4. The influence of self‐brand connection on consumer reactions to symbolic incongruency and perceived betrayal;International Journal of Consumer Studies;2024-02-08

5. Do Electronic Coupon-Using Behaviors Make Men Womanish? The Effect of the Coupon–Feminine Stereotype;Journal of Theoretical and Applied Electronic Commerce Research;2023-09-18

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