How does a brand's psychological distance in an advergame influence brand memory of the consumers?-Reference-Cited by-同舟云学术

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How does a brand's psychological distance in an advergame influence brand memory of the consumers?

Published:2021-05-31 Issue:6 Volume:20 Page:1449-1465
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J Consumer Behav

Author:

Sreejesh S.¹,Dwivedi Yogesh K.²,Ghosh Tathagata³

Affiliation:

1. Marketing Management Area Indian Institute of Management Kozhikode Kozhikode Kerala India

2. Emerging Markets Research Centre (EMaRC), School of Management Swansea University Bay Campus Wales UK

3. Marketing Management T A Pai Management Institute Manipal India

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1950

Reference86 articles.

1. Children's Advertising Literacy for Advergames: Perception of the Game as Advertising

2. Korean children's understanding of social media advergames: An exploratory study of ad recognition and skeptical attitudes toward advertising

3. Mitigating the Effects of Advergames on Children

4. Rethinking interference theory: Executive control and the mechanisms of forgetting

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