Children's Advertising Literacy for Advergames: Perception of the Game as Advertising
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference48 articles.
1. How Avatar Customizability Affects Children's Arousal and Subjective Presence During Junk Food–Sponsored Online Video Games
2. The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs
3. Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics
4. The Skeptical Shopper: A Metacognitive Account for the Effects of Default Options on Choice
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