Korean children's understanding of social media advergames: An exploratory study of ad recognition and skeptical attitudes toward advertising
Author:
Affiliation:
1. Division of Communication and MediaEwha Womans University Seoul Korea
2. Department of Politics and Communication StudiesHannam University Daejeon Korea
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1778
Reference81 articles.
1. Investigating the impact of social media advertising features on customer purchase intention
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4. Advertising or games?
5. Mitigating the Effects of Advergames on Children
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