Investigating the impact of social media advertising features on customer purchase intention

Author:

Alalwan Ali Abdallah

Publisher

Elsevier BV

Subject

Library and Information Sciences,Computer Networks and Communications,Information Systems

Reference132 articles.

1. A Conceptual model of interactive hotel website: The role of perceived website interactivity and customer perceived value toward website revisit intention;Abdullah;Procedia economics and finance, the fifth international conference on marketing and retailing (5th INCOMaR) 2015,2016

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3. Social media in marketing: A review and analysis of the existing literature;Alalwan;Telematics and Informatics,2017

4. Examining factors influencing Jordanian customers’ intentions and adoption of internet banking: Extending UTAUT2 with risk;Alalwan;Journal of Retailing and Consumer Services,2018

5. Consumer adoption of mobile banking in Jordan: Examining the role of usefulness, ease of use, perceived risk and self-efficacy;Alalwan;Journal of Enterprise Information Management,2016

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