Does consumer knowledge affect consumer responses to advertised reference price claims?
Author:
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference25 articles.
1. Dimensions of Consumer Expertise
2. Memory Factors in Consumer Choice: A Review
3. Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis
4. Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers
5. The Effects of Reference Prices in Retail Advertisements
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