Exploring the influence of regulatory fit on advertising effect - the moderating effect of consumer product knowledge-Reference-Cited by-同舟云学术

Exploring the influence of regulatory fit on advertising effect - the moderating effect of consumer product knowledge

Published:2022-08-18 Issue:6 Volume:25 Page:1461-1477
ISSN:0972-0510
Container-title:Journal of Statistics and Management Systems
language:en
Short-container-title:Journal of Statistics and Management Systems

Author:

Lin Yang-Chu¹,Lin Ming-Jheng¹

Affiliation:

1. Department of Business Administration, Soochow University, No. 56, Section 1, Kueiyang Street, Chungcheng District, Taipei City 100, Taiwan, R.O.C.

Publisher

Taru Publications

Subject

General Medicine

Link

https://www.tandfonline.com/doi/pdf/10.1080/09720510.2022.2083831

Reference17 articles.

1. “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion

2. How Regulatory Fit Affects Value in Consumer Choices and Opinions

3. Goal‐Relevant Emotional Information: When Extraneous Affect Leads to Persuasion and When It Does Not

4. Sensitivity to varying gains and losses: The role of self- discrepancies and event framing.

5. Bridging the Culture Chasm: Ensuring that Consumers are Healthy, Wealthy, and Wise

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Humanizing Metaverse: Psychological involvement and masstige value in retail versus tourism platforms;International Journal of Consumer Studies;2024-03

2. Exploring the Value of Live-Streaming Shopping and Its Impact on Customer Engagement from the Perspective of the Price-Quality-Value Model;Proceedings of the 2024 7th International Conference on Computers in Management and Business;2024-01-12

3. Optimal Decision Making for Customer-Intensive Services Based on Queuing System Considering the Heterogeneity of Customer Advertising Perception;Systems;2022-12-18