Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion-Reference-Cited by-同舟云学术

Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion

Published:2015-11 Issue: Volume:27 Page:63-73
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Bambauer-Sachse Silke,Massera Laura

Publisher

Elsevier BV

Subject

Marketing

Reference93 articles.

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4. Ease of message processing as a moderator of repetition effects in advertising;Anand;J. Mark. Res.,1990

5. Do price promotions lead to a reduction of the internal reference price and if so, under which conditions is this effect less strong?;Bambauer-Sachse;Adv.Consum. Res.,2012

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