Pricing practices: A critical review of their effects on consumer perceptions and behaviour-Reference-Cited by-同舟云学术

Pricing practices: A critical review of their effects on consumer perceptions and behaviour

Published:2014-09 Issue:5 Volume:21 Page:696-707
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Ahmetoglu Gorkan,Furnham Adrian,Fagan Patrick

Publisher

Elsevier BV

Subject

Marketing

Reference115 articles.

1. Consumers’ perception of manufacturers’ suggested list price;Ahmed;Psychol. Rep.,1982

2. Advertised reference price effects on consumer price estimates, value perception, and search intention;Alford;J. Bus. Res.,2000

3. Andersen Consulting, 1996. Where to Look for Incremental Sales Gains: The Retail Problem of Out-of-Stock Merchandise. Report prepared for The Coca-Cola Retailing Research Council.

4. The effect of incentives on customer evaluations of service bundles;Andrews;J. Bus. Res.,2010

5. Effects of Price Reduction sale ads on consumer response;Ang;Pricing Strategy Pract.,1997

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