Exploring the price anchoring effect in mobile commerce: An experimental study-Reference-Cited by-同舟云学术

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Exploring the price anchoring effect in mobile commerce: An experimental study

Published:2022-11-23 Issue:3 Volume:44 Page:1601-1623
ISSN:0143-6570
Container-title:Managerial and Decision Economics
language:en
Short-container-title:Manage Decis Econ

Author:

Lin Hsin‐Hui¹^ORCID,Chen Pin‐Han¹,Wu Chih‐Lun¹^ORCID

Affiliation:

1. Department of Distribution Management National Taichung University of Science and Technology Taichung Taiwan

Funder

Ministry of Science and Technology, Taiwan

Publisher

Wiley

Subject

Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management,Business and International Management

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mde.3769

Reference116 articles.

1. Feeling hungry? let's order through mobile! examining the fast food mobile commerce in China

2. Armstrong G. &Kotler P.(2000).Marketing: An introduction.Prentice Hall.

3. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

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