On the robustness and the direction of the effect of cause-related marketing
Author:
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Reference33 articles.
1. An error components approach to segmentation and modelling brand choice dynamics
2. The Company and the Product: Corporate Associations and Consumer Product Responses
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1. A Donation-With-Purchase at a Restaurant: Perceived Authenticity in a Cause-related Marketing;Journal of Hospitality & Tourism Research;2023-08-08
2. Determinants of Cause-related Marketing Participation Intention: The Role of Consumer Knowledge, Cause Scope and Donation Proximity;Journal of Nonprofit & Public Sector Marketing;2021-08-29
3. Building consumer communal relationships through cause‐related marketing: From the perspective of persuasion knowledge;Journal of Consumer Behaviour;2021-04-16
4. Effects of consumer–cause fit and consumer–product fit of cause‐related marketing on product purchase intention;Journal of Consumer Behaviour;2020-11-27
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