Effects of consumer–cause fit and consumer–product fit of cause‐related marketing on product purchase intention-Reference-Cited by-同舟云学术

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Effects of consumer–cause fit and consumer–product fit of cause‐related marketing on product purchase intention

Published:2020-11-27 Issue:3 Volume:20 Page:791-802
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J Consumer Behav

Author:

Sung Hyein¹^ORCID,Kim Junyong²^ORCID,Choi Hyewon³^ORCID

Affiliation:

1. Graduate Department of Strategic Management Hanyang University Seoul 04763 South Korea

2. College of Business and Economics, Division of Business Hanyang University ERICA Ansan 15588 South Korea

3. Korea Research International, Inc. Seoul 06133 South Korea

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1909

Reference55 articles.

1. The theory of planned behavior

2. Averaging versus adding as a stimulus-combination rule in impression formation.

3. Integration theory and attitude change.

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1. Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes;Journal of Product & Brand Management;2024-06-17

2. Consumer Brand Engagement Fostered by Cause-Related Marketing in Emotional and Functional Brands;Journal of Nonprofit & Public Sector Marketing;2024-03-13

3. Predicting CRM purchase intention by examining congruence, shopping orientation and mood moderation: Applying congruence theory with SEM-ANN-NCA method;International Review on Public and Nonprofit Marketing;2023-12-20

4. Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach;International Review on Public and Nonprofit Marketing;2023-12-08

5. Immersive technology and cause‐related marketing: The role of personalization and value co‐creation;Journal of Consumer Behaviour;2023-11-28

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