Predicting CRM purchase intention by examining congruence, shopping orientation and mood moderation: Applying congruence theory with SEM-ANN-NCA method-Reference-Cited by-同舟云学术

Predicting CRM purchase intention by examining congruence, shopping orientation and mood moderation: Applying congruence theory with SEM-ANN-NCA method

Published:2023-12-20 Issue: Volume: Page:
ISSN:1865-1984
Container-title:International Review on Public and Nonprofit Marketing
language:en
Short-container-title:Int Rev Public Nonprofit Mark

Author:

Suryavanshi A. K. S.,Bhatt Viral,Thomas Sujo^ORCID,Patel Ritesh,Trivedi Twinkle

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics

Link

https://link.springer.com/content/pdf/10.1007/s12208-023-00393-3.pdf

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