Building consumer communal relationships through cause‐related marketing: From the perspective of persuasion knowledge-Reference-Cited by-同舟云学术

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Building consumer communal relationships through cause‐related marketing: From the perspective of persuasion knowledge

Published:2021-04-16 Issue:6 Volume:20 Page:1388-1402
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J Consumer Behav

Author:

Song Baobao¹,Tao Weiting²^ORCID,Wen Taylor Jing³^ORCID

Affiliation:

1. Robertson School of Media and Culture Virginia Commonwealth University Richmond Virginia USA

2. Department of Strategic Communication School of Communication, University of Miami Coral Gables Florida USA

3. School of Journalism & Mass Communications University of South Carolina Columbia South Carolina USA

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1942

Reference90 articles.

1. Towards an understanding of inequity.

2. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior

3. Role of Relationship Norms in Processing Brand Information

4. Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator

5. Overcoming skepticism toward cause-related marketing claims: the role of consumers’ attributions and a temporary state of skepticism

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Avatar effect of AI‐enabled virtual streamers on consumer purchase intention in e‐commerce livestreaming;Journal of Consumer Behaviour;2024-08-19

2. Keeping promises in cause-related marketing campaigns: development and validation of promised impact evidence scale;Journal of Consumer Marketing;2024-02-29

3. Enhancing the Effectiveness of Cause-Related Marketing: Visual Style, Self-Construal, and Consumer Responses;Sustainability;2023-09-06

4. Treat for affection? Customers’ differentiated responses to pro-customer deviance;Tourism Management;2022-12

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