$100 a Month or $1,200 a Year? Regulatory Focus and the Evaluation of Temporally Framed Attributes
Author:
Affiliation:
1. University of Leeds
2. Nanyang Technological University
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/jcpy.1199
Reference77 articles.
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