Numerosity and Consumer Behavior How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing-Reference-Cited by-同舟云学术

Numerosity and Consumer Behavior How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing

Published:2013-02-01 Issue:5 Volume:39 Page:xi-xiv
ISSN:0093-5301
Container-title:Journal of Consumer Research
language:en
Short-container-title:J Consum Res

Author:

Adaval Rashmi,Pandelaere Mario,Bagchi Rajesh,Monga Ashwani,Zhang Y. Charles,Coulter Keith S.,Briers Barbara,Lembregts Christophe,Li Xingbo,Bagchi Rajesh,Schwarz Norbert,Coulter Robin A.

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Link

http://academic.oup.com/jcr/article-pdf/39/5/xi/5081685/39-5-xi.pdf

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