Consumer Satisfaction and Extension Intention with Streaming Media Services
Author:
Affiliation:
1. Professor, Faculty of Business and Commerce, Kansai University, Japan
2. Doctoral Student, Graduate School of Business and Commerce, Keio University, Japan
Publisher
Japan Marketing Academy
Link
https://www.jstage.jst.go.jp/article/marketing/44/1/44_2024.027/_pdf
Reference17 articles.
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2. Basu, S., & Ng, S. (2021). $100 a month or $1,200 a year? Regulatory focus and the evaluation of temporally framed attributes. Journal of Consumer Psychology, 31(2), 301–318. https://doi.org/10.1002/jcpy.1199
3. Darby, M., & Karni, E. (1973). Free competition and the optimal amount of fraud. Journal of Law and Economics, 16(1), 67–88. https://doi.org/10.1086/466756
4. Dazai, U. (2022). The characteristics of customer satisfaction and subscription service usage. Quarterly Journal of Marketing (f.k.a. Japan Marketing Journal), 41(3), 18–29. https://doi.org/10.7222/marketing.2022.004 (In Japanese with English abstract)
5. Garbarino, E., & Johnson, M. S. (1999). The different roles of satisfaction, trust, and commitment in customer relationships. Journal of Marketing, 63(2), 70–87. https://doi.org/10.1177/002224299906300205
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