The influence of regulatory focus and evaluation mode on consumers’ decision making-Reference-Cited by-同舟云学术

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The influence of regulatory focus and evaluation mode on consumers’ decision making

Published:2024-06-24 Issue: Volume: Page:1-15
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Kim Kyung-Min¹,Choi Beomjoon (Peter)²,Lee Sangwon³,Nobi Benjamin⁴

Affiliation:

1. Business Administration, Silla University, Busan, South Korea

2. Marketing, California State University Sacramento, Sacramento, California, USA

3. Marketing, Ball State University, Muncie, Indiana, USA

4. Marketing Research Analyst, eMoldino, Seoul, South Korea

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2024.2370376

Reference41 articles.

1. Do college students invest differently? A survey of investment preferences of college students and the implications for investor education;Bailey R.;Journal of Financial Education,2020

2. $100 a Month or $1,200 a Year? Regulatory Focus and the Evaluation of Temporally Framed Attributes

3. Adolescent Influence in Family Decision Making: A Replication with Extension

4. Embodiment of abstract concepts: Good and bad in right- and left-handers.

5. A self-regulatory framework for message framing

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