Towards Improving E-commerce Users Experience Using Personalization & Persuasive Technology
Author:
Affiliation:
1. University of Saskatcehwan, Saskatoon, SK, Canada
Funder
NSERC
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3079628.3079707
Reference18 articles.
1. Perceived Effectiveness, Credibility and Continuance Intention in E-commerce: A Study of Amazon
2. The impact of personality type on purchasing decisions in virtual stores
3. Anol Bhattacherjee. 200 An empirical analysis of the antecedents of electronic commerce service continuance. Decision Support Systems 32 2: 201--214. Anol Bhattacherjee. 200 An empirical analysis of the antecedents of electronic commerce service continuance. Decision Support Systems 32 2: 201--214.
4. The Effect of Word of Mouth on Sales: Online Book Reviews
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