The problem of finding a target audience for hotel advertising on the Internet-Reference-Cited by-同舟云学术

The problem of finding a target audience for hotel advertising on the Internet

Published:2023-05-23 Issue:3 Volume: Page:37-46
ISSN:
Container-title:Lizing (Leasing)
language:
Short-container-title:Leasing

Author:

Glagoleva L. E., ,Zatsepilina N. P.,Kovaleva E. N.,Romanchenk V. V.,Kalinichev Е. А., , , ,

Abstract

The article discusses an effective way to advertise hotels on the Internet using their unique features. The authors of the study suggest using the distinctive characteristics of each hotel, such as location, history, design, and other aspects, to create an advertising campaign strategy. The article provides specific examples of what characteristics can be used to attract the attention of potential customers, as well as how to present them properly in an advertising campaign. The authors also describe the main advantages of this approach to advertising and provide recommendations for its implementation. The article will be useful for marketing professionals who want to increase the efficacy of their advertising campaigns and attract more customers to the hotel business.

Publisher

PANORAMA Publishing House

Subject

General Medicine,General Earth and Planetary Sciences,General Environmental Science,General Medicine,Ocean Engineering,General Medicine,General Medicine,General Medicine,General Medicine,General Earth and Planetary Sciences,General Environmental Science,General Medicine

Reference13 articles.

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2. 2. Glagoleva L. E., Zatsepilina N. P., Kovaleva E. N. Integrirovannyi podkhod v prepodavanii informatsionnykh tekhnologii obuchaiushchimsia po napravleniiu «Gostinichnoe delo» [An integrated approach in teaching information technology to students in Hospitality] // Problemy prepodavaniia matematiki, fiziki, khimii i informatiki v vuze i srednei shkole (PPMFKhI-VII) [Problems of Teaching Mathematics, Physics, Chemistry and Computer Science at the University and Secondary School (PPMFHI-VII)]. Materials of the VIII regional scientific and methodological conference, 2022. - P. 86-90. (In Russ.)

3. 3. Glagoleva L. E., Zatsepilina N. P., Kovaleva E. N., Zatsepilina L. S., Sandberg A. B., Sekhniev M. E. Internet-marketing kak instrument prodvizheniia rynochnykh uslug v sfere gostepriimstva i gostinichnom dele [Internet marketing as a tool for promoting market services in the hospitality and hotel business] // Lizing [Leasing], 2021. No. 3. - P. 4-11. (In Russ.)

4. 4. Glagoleva L. E., Zatsepilina N. P., Kovaleva E. N., Zatsepilina L. S., Sandberg A. B., Sekhniev M. E. Internet-prodvizhenie rynochnykh uslug v sfere turizma i rekreatsii [Internet promotion of market services in the field of tourism and recreation] // Lizing [Leasing], 2021. No. 5. - P. 16-21. (In Russ.)

5. 5. Glagoleva L. E., Zatsepilina N. P., Kovaleva E. N., Zatsepilina L. S., Sandberg A. B., Sekhniev M. E. Sistema informatsii v sfere turizma [Information system in the field of tourism] // Lizing [Leasing], 2022. No. 4. - P. 51-55. (In Russ.)