Internet promotion of market services in the field of tourism and recreation

Author:

Glagoleva L.E.1,Zatsepilina N.P.1,Kovaleva E.N.1,Zatsepilina L.S.1,Sandberg A.B.1,Sekhniev M.E.1

Affiliation:

1. Voronezh State University of Engineering Technologies

Abstract

The article reveals the possibilities of eff ective use of online promotion of market services in the fi eld of tourism and recreation. The ways of promoting a tourist product are considered. The most common methods for promoting a product by organizations in this industry include product promotion through creating their own page, electronic advertising, online promotions, direct mail, PR technologies, participation in international exhibitions and fairs on the Internet.

Publisher

PANORAMA Publishing House

Reference9 articles.

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