Author:
Glagoleva L. E., ,Zatsepilina N. P.,Kovaleva E. N.,Zatsepilina L. S.,Sandberg A. B.,Sekhniev M. E., , , , ,
Abstract
The article discusses the information system in the field of tourism, namely, the marketing system of continuous coordination of the offered services with the services that are in demand on the market, which the travel company is able to offer at a profit and more efficiently than competitors as a result of operational marketing activities.Considering the tourism industry, it should be noted that consumers' concepts of the best types of recreation are changing, as is the fashion for prestigious vacation spots. Therefore, in the process of analyzing, planning, implementing, and monitoring the progress of the marketing plan, the information about potential service buyers, competitors, enterprise capabilities, and dealers operating in the market is required. The marketing information system is considered in the article as a constantly operating system of interconnection of people, equipment, and special techniques designed to collect, classify, analyze, evaluate, and spread relevant and accurate information for use by marketers in order to improve planning, implementation, and control over the use of marketing activities results. The article discusses the system of internal reporting, collection of external marketing information, as well as methods of research and analysis of marketing information.
Publisher
PANORAMA Publishing House
Reference6 articles.
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