Internet marketing as a tool for promoting market services in the hospitality and hotel industry

Author:

Glagoleva L.E.1,Zatsepilina N.P.1,Kovaleva E.N.1,Zatsepilina L.S.1,Sandberg A.B.1,Sekhniev M.E.1

Affiliation:

1. Voronezh State University of Engineering Technologies

Abstract

The article reveals the possibilities of effective use of Internet marketing as a tool to improve the efficiency of market services in the field of hospitality and hotel business. The ways of increasing user interest in Internet projects of enterprises in the hospitality industry and raising the conversion rate of an Internet project through contextual advertising and other ways to boost traffic are considered.

Publisher

PANORAMA Publishing House

Reference12 articles.

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