Advertising, the matchmaker
Author:
Publisher
Wiley
Subject
Economics and Econometrics
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1756-2171.2011.00131.x/fullpdf
Reference59 articles.
1. Empirically Distinguishing Informative and Prestige Effects of Advertising;Ackerberg;RAND Journal of Economics,2001
2. Advertising, Learning, and Consumer Choice in Experience Good Markets: An Empirical Examination;Ackerberg;International Economic Review,2003
3. Anand , B. and Shachar , R. Advertising, the Matchmaker http://www.tau.ac.il/~rroonn/Papers/match2001.pdf 2001
4. Brands as Beacons: A New Source of Loyalty to Multiproduct Firms;Anand;Journal of Marketing Research,2004
5. Targeted Advertising as a Signal;Anand;Quantitative Marketing and Economics,2009
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