Optimal promotional mix and pricing when faced with uncertain product value-Reference-Cited by-全球学者库

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Optimal promotional mix and pricing when faced with uncertain product value

Published:2024-03 Issue:2 Volume:313 Page:637-651
ISSN:0377-2217
Container-title:European Journal of Operational Research
language:en
Short-container-title:European Journal of Operational Research

Author:

Wang Ruibing^ORCID,Wang Qiao^ORCID,Chiang Wei-yu Kevin^ORCID

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Modeling and Simulation,General Computer Science,Industrial and Manufacturing Engineering

Reference75 articles.

1. Airbnb Inc. (2022). Airbnb associates program. https://www.airbnb.com/help/article/2646/airbnb-associates-program. (Last Accessed 18 May 2022).

2. Advertising, the matchmaker;Anand;The RAND Journal of Economics,2011

3. Customer satisfaction and word of mouth;Anderson;Journal of Service Research,1998

4. Word of mouth - the indirect effects of marketing efforts;Bayus;Journal of Advertising Research,1985

5. A theory of the allocation of time;Becker;The Economic Journal,1965

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