Targeted advertising as a signal

Author:

Anand Bharat N.,Shachar Ron

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics, Econometrics and Finance (miscellaneous)

Reference26 articles.

1. Abernethy, A., & Franke, G. (1996). The information content of advertising: A meta-analysis. Journal of Advertising, 25(Summer), 1–17.

2. Anand, B., & Shachar, R. (2005). Advertising, the matchmaker. http://www.tau.ac.il/~rroonn/Papers/match05.pdf .

3. Anand, B., & Shachar, R. (2007). (Noisy) Communication. Quantitative Marketing and Economics, 5(3), 211–232.

4. Anderson, S., & Renault, R. (2006). Advertising content. American Economic Review, 96(1), 93–113.

5. Bagwell, K., & Ramey, G. (1994). Coordination economies, advertising, and search behavior in retail markets. American Economic Review, 84(3), 498–517.

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