The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry-Reference-Cited by-同舟云学术

The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry

Published:2023-07-28 Issue: Volume: Page:
ISSN:1389-5753
Container-title:Electronic Commerce Research
language:en
Short-container-title:Electron Commer Res

Author:

Banerjee Syagnik^ORCID,Sen Argha,Zahay Debra

Publisher

Springer Science and Business Media LLC

Subject

Human-Computer Interaction,Economics, Econometrics and Finance (miscellaneous)

Link

https://link.springer.com/content/pdf/10.1007/s10660-023-09742-0.pdf

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