Fly with the wings of live‐stream selling—Channel strategies with/without switching demand-Reference-Cited by-同舟云学术

Fly with the wings of live‐stream selling—Channel strategies with/without switching demand

Published:2022-07-28 Issue:9 Volume:31 Page:3387-3399
ISSN:1059-1478
Container-title:Production and Operations Management
language:en
Short-container-title:Production & Oper Manag

Author:

Pan Ran¹^ORCID,Feng Juan²^ORCID,Zhao Zhenling¹^ORCID

Affiliation:

1. International Institute of Finance School of Management University of Science and Technology of China Hefei Anhui China

2. Department of Management Science and Engineering School of Economics and Management & Tsinghua Shenzhen International Graduate School Tsinghua University Shenzhen China

Funder

National Natural Science Foundation of China

Publisher

Wiley

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/poms.13784

Reference48 articles.

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5. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

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