How retailers can gain more profitability driven by digital technology: Live streaming promotion and blockchain technology traceability?

Author:

Liu XingfenORCID,Zhou Zhongbao,Hu MinhuiORCID,Zhong Feimin

Publisher

Elsevier BV

Reference78 articles.

1. Research report on China’s live streaming e-commerce industry, 2020;36Kr,2020

2. TaaS: AntChain TaaS is a Blockchain-based traceability solution combined with the Internet of Things (IoT) technologies to enable trust, increase efficiency, and provide end-to-end transparency on information along the supply chain;ANTGROUP,2022

3. Blockchain in agriculture: Use cases and examples;Anwar,2020

4. Traceability vs. sustainability in supply chains: The implications of blockchain;Biswas;European J. Oper. Res.,2023

5. Market Supervision Bureau released live e-commerce sales supervision and sampling;Bureau,2021

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