Can Brick-and-Mortar Retailers Successfully Become Multichannel Retailers?-Reference-Cited by-同舟云学术

Can Brick-and-Mortar Retailers Successfully Become Multichannel Retailers?

Published:2015-01-02 Issue:1 Volume:22 Page:62-73
ISSN:1046-669X
Container-title:Journal of Marketing Channels
language:en
Short-container-title:Journal of Marketing Channels

Author:

Agnihotri Arpita

Publisher

Informa UK Limited

Subject

Marketing

Link

http://www.tandfonline.com/doi/pdf/10.1080/1046669X.2015.978702

Reference98 articles.

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3. Customer Channel Migration

4. “Web‐weaving”

5. Inventory rationing via drop-shipping in Internet retailing: A sensitivity analysis

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