What is this accent? Effects of accent and language in international advertising contexts-Reference-Cited by-同舟云学术

What is this accent? Effects of accent and language in international advertising contexts

Published:2021-10-12 Issue: Volume: Page:
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:Int J Consum Stud

Author:

Laroche Michel¹^ORCID,Li Rong²,Richard Marie‐Odile³,Xu Lu¹

Affiliation:

1. John Molson School of Business Concordia University Montreal Quebec Canada

2. School of Business and Creative Industries University of the West of Scotland Paisley Scotland UK

3. College of Business State University of New York Polytechnic Institute Albany New York USA

Funder

Social Sciences and Humanities Research Council of Canada

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12753

Reference72 articles.

1. Country-of-origin marketing: A list of typical strategies with examples

2. Do Chinese Trust Chinese? A Study of Chinese Buyers and Sellers in Malaysia

3. Berechree P. &Ball P.(1979).A study of sex accent‐broadness and Australian sociolinguistic identity. Paper presented at the Second Australian Conference on Language and Speech Melbourne.

4. Does accent matter in international television advertisements?

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