Does accent matter in international television advertisements?-Reference-Cited by-同舟云学术

Does accent matter in international television advertisements?

Published:1999-01 Issue:2 Volume:18 Page:251-268
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Birch Dawn,McPhail Janelle

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.1999.11104757

Reference40 articles.

1. Belch, G. E. & Belch, M. A. (1991) Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective, second edition. Boston, MA: Irwin.

2. Dimensions for Evaluating the Acceptability of Message Sources

3. Speaker evaluations as a function of speech rate, accent and context

4. Interpersonal attraction and attitude similarity.

5. Evaluative Reactions to Accented English

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