Gift Cards: Disclosure One Step Removed

Author:

HORNE DANIEL R.

Publisher

Wiley

Subject

General Economics, Econometrics and Finance,Sociology and Political Science

Reference30 articles.

1. American Express Enhances Corporate Gifting Services to Tap Fastest-Growing Segment of Burgeoning Gift Card Market;American Express;Business Wire,2006

2. Meta-Analysis of the Effectiveness of Warning Labels;Argo;Journal of Public Policy and Marketing,2004

3. Information Remedies for Consumer Protection;Beales;American Economic Review,1981

4. It’s the Thought that Counts: A Signed Digraph Analysis of Gift-Giving;Belk;Journal of Consumer Research,1976

5. Profiling the Recreational Shopper;Bellenger;Journal of Retailing,1980

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