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Too many cooks spoil the broth? Number of promotional gifts and impact on consumer choice

  • Published:2022-11 Issue: Volume:69 Page:103083
  • ISSN:0969-6989
  • Container-title:Journal of Retailing and Consumer Services
  • language:en
  • Short-container-title:Journal of Retailing and Consumer Services

Author:

Kumari RashmiORCID,Tatavarthy Aruna DivyaORCID,Sahay ArvindORCID

Publisher

Elsevier BV

Subject

Marketing

Reference45 articles.

1. Multiple Regression: Testing and Interpreting Interactions;Aiken,1991

2. Mobile ad effectiveness: hyper-contextual targeting with crowdedness;Andrews;Market. Sci.,2016

3. Consumers’ reactions to variety reduction in grocery stores: a freedom of choice perspective;Argouslidis;Eur. J. Market.,2018

4. Variety in retailing;Baumol;Manag. Sci.,1956

5. Consumers’ perceptions of the assortment offered in a grocery category: the impact of item reduction;Broniarczyk;J. Market. Res.,1998

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