Creating a Creators’ Market: How Ethnography Gave Intel a New Perspective On Digital Content Creators

Author:

ANDERSON KEN1,FAULKNER SUSAN2,KLEINMAN LISA3,SHERMAN JAMIE4

Affiliation:

1. Anthropologist and Principal Engineer at Intel Corporation where he conducts pathfinding research on social-technical areas like the changing nature of work, 5G, and Gen Z. Ken's over 25 years of publications on research about culture and technology have appeared in computer, anthropology, and business venues.

2. Senior Researcher and ethnographer at Intel Corporation where her work has focused on understanding the future of connectivity, the needs and practices of digital content creators, the engagement of girls and women with technology through making, and the role technology plays in daily social transitions.

3. Director of User Experience at LogMeIn where she and her team research and design tools for collaboration.

4. Research Scientist and cultural anthropologist (Ph.D. Princeton, 2011) at Intel Corporation where her work has focused on emergent technologies from quantified self and wearable technologies to gaming, virtual and augmented reality.

Publisher

Wiley

Reference4 articles.

1. A Consumers’ Republic: The Politics of Mass Consumption in Postwar America;Cohen;Journal of Consumer Research,2004

2. Consulting Against Culture: A Politicized Approach to Segmentation;Cuciurean-Zapan;Ethnographic Praxis in Industry Conference Proceedings,2014

3. Getting Noticed, Showing-Off, Being Overheard: Amateurs, Authors and Artists Inventing and Reinventing Themselves in Online Communities;Faulkner;Ethnographic Praxis in Industry Conference Proceedings,2007

4. “Name that Segment!”: Questioning the Unquestioned Authority of Numbers;Flynn;Ethnographic Praxis in Industry Conference Proceedings,2009

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