âName That Segment!â: Questioning the Unquestioned Authority of Numbers-Reference-Cited by-同舟云学术

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âName That Segment!â: Questioning the Unquestioned Authority of Numbers

Published:2009-08 Issue:1 Volume:2009 Page:81-91
ISSN:1559-890X
Container-title:Ethnographic Praxis in Industry Conference Proceedings
language:en
Short-container-title:

Author:

Flynn Donna K.,Lovejoy Tracey,Siegel David,Dray Susan

Publisher

Wiley

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1559-8918.2009.tb00130.x/fullpdf

Reference12 articles.

1. Why Good Segmentations Fail: Five Steps To Have Segmentations Drive Business - And Your - Success;Bortner;Forrester Research,2008

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2. Too few, too many, just right: Creating the necessary number of segments for large online customer populations;Electronic Commerce Research and Applications;2021-09

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4. Creating a Creators’ Market: How Ethnography Gave Intel a New Perspective On Digital Content Creators;Ethnographic Praxis in Industry Conference Proceedings;2017-11

5. Consulting against Culture: A Politicized Approach to Segmentation;Ethnographic Praxis in Industry Conference Proceedings;2014-10

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