International Business Ethnography: Are We Looking for Cultural Differences?
Author:
Affiliation:
1. User researcher at Hitachi, a large multinational company based in Tokyo.
2. UX research & design consultant who grew up in Japan, worked as a designer at Apple and Adobe, and returned to Japan after 20 years in Silicon Valley.
Publisher
Wiley
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/1559-8918.2018.01193/fullpdf
Reference14 articles.
1. Anderson , Ken Faulkner , Susan Kleinman , Lisa Sherman , Jamie 2017 Creating a Creator's Market: How Ethnography Gave Intel a New Perspective on Digital Content Creators
2. Gift Giving in a Modernizing Japan;Befu,1986
3. Cuciurean-Zapan , Marta 2014 Consulting against Culture: A Politicized Approach to Segmentation
4. Universal UX Design;Ferreira,2016
5. Graham , Connor Rouncefield , Mark 2010 Acknowledging Differences for Design: Tracing values and beliefs in photo use
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1. Innovationskrise. Kultur als Korrektiv?;Interdisziplinäre Anthropologie;2021
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