Author:
Golicic Susan L.,Fugate Brian S.,Davis Donna F.
Subject
Management Science and Operations Research,Business, Management and Accounting (miscellaneous)
Reference106 articles.
1. Measuring Brand Equity Across Products and Markets;Aaker;California Management Review,1996
2. Estimating Non-Response Bias in Mail Surveys;Armstrong;Journal of Marketing Research,1977
3. On the Evaluation of Structural Equation Models;Bagozzi;Journal of Academy of Marketing Science,1988
4. Assuring Information Quality;Ballou;Journal of Management Information Systems,2003
Cited by
38 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献