Masterful scholarly competences and the development of impactful B2B marketing theory: Contributions of Dr. Shelby D. Hunt
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference85 articles.
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4. A model of distributor firm and manufacturer firm working partnerships;Anderson;Journal of Marketing,1990
5. The political economy paradigm: foundation for theory building in marketing;Arndt;Journal of Marketing,1983
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