Why Do We Read On-Pack Nutrition Information so Differently? A Typology of Reading Heuristics Based on Food Consumption Goals
Author:
Publisher
Wiley
Subject
General Economics, Econometrics and Finance,Sociology and Political Science
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/joca.12093/fullpdf
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3. Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols;Andrews;Journal of Public Policy & Marketing,2011
4. Guiltless Gluttony: The Asymmetric Effect of Size Labels on Size Perceptions and Consumption;Aydinoğlu;Journal of Consumer Research,2011
5. Constructive Consumer Choice Processes;Bettman;Journal of Consumer Research,1998
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