Message Content of Alcohol Moderation TV Commercials
Author:
Affiliation:
1. a Department of Administrative Studies , University of Winnipeg , 515 Portage Avenue, Winnipeg, Canada , R3B 2E9
Publisher
Informa UK Limited
Subject
Marketing,General Health Professions
Link
https://www.tandfonline.com/doi/pdf/10.1300/J026v16n04_03
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1. Effects of viewing a road trauma film on emotional and motivational factors
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3. Fear Appeal Effects in the Field: A Segmentation Approach
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