A Comparison of the Persuasive Effects of Mild Humor and Mild Fear Appeals
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference22 articles.
1. Defensive Communication
2. An experimental study of satire as persuasion
3. The effect of humor in dull and interesting informative speeches
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