Promoting Public Health or Underlying Business Interests? The Effectiveness (or Ineffectiveness) of Responsible Drinking Social Causes by the Alcohol Industry Versus Non-Profits-Reference-Cited by-同舟云学术

Promoting Public Health or Underlying Business Interests? The Effectiveness (or Ineffectiveness) of Responsible Drinking Social Causes by the Alcohol Industry Versus Non-Profits

Published:2017-12-20 Issue:6 Volume:24 Page:774-797
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Kim Yeonsoo¹,Park Sun-Young²

Affiliation:

1. James Madison University, Harrisonburg, VA, USA

2. University of Massachusetts Boston, Boston, MA, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10496491.2017.1408524

Reference52 articles.

1. Television Advertisements for Alcoholic Drinks Do Reinforce Under-age Drinking

2. The role of advertiser motives in consumer evaluations of ‘responsibility’ messages from the alcohol industry

3. Alcohol research and the alcoholic beverage industry: issues, concerns and conflicts of interest

4. Conditioning effect of prior reputation on perception of corporate giving

5. The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?

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2. Local Government Stakeholder Perceptions of Legitimacy and Conflict of Interest: The Alcohol Industry and the "Drink Free Days" Campaign in England;International Journal of Health Policy and Management;2021-06-19

3. Intended or unintended adverse effects? The impact of ambiguous "Drink Responsibly" alcohol campaign messages on the drinking intentions of college students;Health & New Media Research;2020-06-30

4. The sustainability in alcohol consumption: the “drink responsibly” frontier;British Food Journal;2020-04-08