Author:
Atkin J. L.,McCardle M.,Newell S. J.
Subject
Marketing,Business and International Management
Reference62 articles.
1. Communicator credibility and communication discrepancy as determinants of opinion change.
2. Atkin, C. K., Smith, S. W. and Robbins, S. Diversity of audience responses to strategically ambiguous alcohol campaigns. paper presented at the annual meeting of the International Communication Association, May 1992, Miami, FL
3. The Effects of Organizational Differences and Trust on the Effectiveness of Selling Partner Relationships
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23 articles.
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