Author:
Lee Moon J.,Chen Yi-Chun (Yvonnes)
Subject
Library and Information Sciences,Public Health, Environmental and Occupational Health,Communication,Health(social science)
Reference41 articles.
1. The role of advertiser motives in consumer evaluations of ‘responsibility’ messages from the alcohol industry
2. Beirne , M. ( 2003 , May 12 ). In the name of responsibility; while the alcoholic beverage industry pours millions into new ‘Drink responsibly' advertising and promotions, critics charge it should not be in that business at all.Brandweek. Retrieved from http://www.allbusiness.com/marketing-advertising/branding-brand-development/4682799-1.html
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11 articles.
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