Finding competitive keywords from query logs to enhance search engine advertising-Reference-Cited by-同舟云学术

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Finding competitive keywords from query logs to enhance search engine advertising

Published:2017-06 Issue:4 Volume:54 Page:531-543
ISSN:0378-7206
Container-title:Information & Management
language:en
Short-container-title:Information & Management

Author:

Qiao Dandan,Zhang Jin,Wei Qiang,Chen Guoqing

Funder

National Natural Science Foundation of China

MOE Project of Key Research Institute of Humanities and Social Sciences at Universities of China

Publisher

Elsevier BV

Subject

Information Systems and Management,Information Systems,Management Information Systems

Reference43 articles.

1. Using the wisdom of the crowds for keyword generation;Fuxman,2008

2. The effect of ad rank on the performance of keyword advertising campaigns;Jansen;J. Am. Soc. Inf. Sci. Technol.,2013

3. Search advertising placement strategy: exploring the efficacy of the conventional wisdom;Luo;Inf. Manage.,2011

4. Parametric search engines: what makes them effective when shopping online for differentiated products?;Kamis;Inf. Manage.,2006

5. An empirical analysis of search engine advertising: sponsored search in electronic markets;Ghose;Manage. Sci.,2009

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