Search advertising placement strategy: Exploring the efficacy of the conventional wisdom

Author:

Luo Wenhong,Cook David,Karson Eric J.

Publisher

Elsevier BV

Subject

Information Systems and Management,Information Systems,Management Information Systems

Reference21 articles.

1. The function of format: consumer responses to six on-line advertising formats;Burns;Journal of Advertising,2006

2. Effects of configuration and exposure levels on responses to web advertisements;Chandon;Journal of Advertising Research,2003

3. Semantic associations for contextual advertising;Ciaramita;Journal of Electronic Commerce Research,2008

4. Effects of product-program congruity and viewer involvement on memory for televised advertisements;Furnham;Journal of Applied Social Psychology,2002

5. Online advertising research in advertising journals: a review;Ha;Journal of Current Issues and Research in Advertising,2008

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