Online Advertising Research in Advertising Journals: A Review
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference88 articles.
1. Rich Media, Poor Media: The Impact of Audio/Video vs. Text/Picture Testimonial Ads on Browsers'Evaluations of Commercial Web Sites and Online Products
2. Measuring Users' Web Activity to Evaluate and Enhance Advertising Effectiveness
3. Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes
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