Effects of Product–Program Congruity and Viewer Involvement on Memory for Televised Advertisements1-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Effects of Product–Program Congruity and Viewer Involvement on Memory for Televised Advertisements1

Published:2002-01 Issue:1 Volume:32 Page:124-141
ISSN:0021-9029
Container-title:Journal of Applied Social Psychology
language:en
Short-container-title:J Appl Social Pyschol

Author:

Furnham Adrian,Gunter Barrie,Richardson Freya

Publisher

Wiley

Subject

Social Psychology

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1559-1816.2002.tb01423.x/fullpdf

Reference48 articles.

1. The Communication Effects of Controversial Sexual Content in Television Programs and Commercials

2. On perceptual readiness.

Cited by 49 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The news hour: Welfare estimation in the market for local television news;International Journal of Industrial Organization;2024-05

2. The mind of the beholder: congruence effects in luxury product placements;International Journal of Advertising;2022-06-30

3. Thematic Congruency in the Context of Brand Placements: Tests of Memory and Attitude Measures;Journal of Current Issues & Research in Advertising;2022-05-10

4. Corporate social and environmental responsibility advertising: Advertising effectiveness as a function of viewing context;Journal of Brand Management;2022-01-25

5. Social media advertising: How online motivations and congruency influence perceptions of trust;Journal of Consumer Behaviour;2021-10-12

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP